UPS knows you've got problems, and it wants to help. The shipping service is repositioning itself as a business-to-business solution for companies with logistical considerations trickier than just picking up and dropping off boxes. To that end, a new global campaign from Ogilvy & Mather debuts the tagline "United Problem Solvers" (because abbreviations can be puns too, see?). The debut ad essentially calls on viewers to bring UPS their stickiest package delivery issues, while a montage of action shots shows examples of how the company is working behind-the-scenes in of-the-moment industries. That means making sure medicine is transported at the right temperatures, and offbeat companies like paramotor manufacturers get the parts they need, and artisanal, fragile products arrive where they're going in one piece.
Discussions of retail don't usually make for the most bombastic presentations, but Rent the Runway CEO Jennifer Hyman was certainly an exception as she addressed (and won over) the crowd of South by Southwest.
Carson loves trucks and gets way more excited about UPS deliveries than most other 4-year-olds. So the company decided to go ahead and make him part of the team. Carson befriended Mr. Ernie, his neighborhood's UPS driver, when he started delivering a special formulation of milk to Carson's door three times a week. As part of the shipping company's Your Wishes Delivered campaign, Carson wanted to be a UPS driver for the day. So UPS made him one, with his own truck, brown uniform, packages and even signature pad. Ogilvy & Mather made the two-and-a-half minute spot, and it’s a big old pile of cute wrapped up in brown paper. Carson is simply adorable. When he sees the miniature UPS truck, which is obviously a modified Power Wheels vehicle, he slaps his cheeks with his hands like Macaulay Culkin and runs around in a circle shouting, “Oh my gosh!” Then, he packages up cookies and dog bones to deliver to his neighbors. But the best part of all, is Carson’s ability to make Mr. Ernie, a 25-year UPS veteran, get all choked up. You might even get choked up, too.
Male chief marketing officers on Forbes' third annual Appinions CMO Influence Study, which was released today, are 22 percent more influential than their female peers.
The logistics industry—long dominated by UPS, FedEx and USPS—is officially under attack from the technology sector.
Just in case you have ever wondered, United Parcel Service has 96,361 trucks. If you live in any of the 175 countries that UPS services, you’ve seen them: They’re big, they’re fast, and, of course, they’re brown. Relatively few brands enjoy the luck of its workaday equipment becoming a universally recognizable icon.
Some evil genius of an agency is getting global buzz for delivery service DHL with a endearingly cold prank on the brand's rivals. There's just one problem: DHL didn't have anything to do with it.
It’s easy to poke fun at the poor post office these days. The service started by Benjamin Franklin in 1775 lost $5 billion this year—the seventh year of red ink in a row. Americans sent 44.3 billion fewer pieces of mail this year than in 2008, according to a recent study from IBIS World.
As part of an ongoing eco-friendly initiative, Nascar on Sunday will roll out a new spot designed to illustrate how its drivers and corporate partners are chipping in to help make the planet a little greener.
We all know consumers have never been so digitally connected, generating a limitless amount of data as they click, search and scan throughout each day.