UPS Is About Way More Than Just Shipping Boxes in Its Heady New Global Push
Creativity
UPS knows you've got problems, and it wants to help. The shipping service is repositioning itself as a business-to-business solution for companies with logistical considerations trickier than just picking up [...]
New UPS Campaigns Deliver Without the Truck
Brand Marketing
Just in case you have ever wondered, United Parcel Service has 96,361 trucks. If you live in any of the 175 countries that UPS services, you’ve seen them: They’re big, [...]
Agency’s Ice-Cold Prank Turns DHL’s Rivals Into DHL Advertisers
Creativity
Some evil genius of an agency is getting global buzz for delivery service DHL with a endearingly cold prank on the brand's rivals. There's just one problem: DHL didn't have [...]
U.S. Post Office Ads Have Never Really Delivered the Goods
Brand Marketing
It’s easy to poke fun at the poor post office these days. The service started by Benjamin Franklin in 1775 lost $5 billion this year—the seventh year of red ink [...]
When Companies Lose Customers …
Performance Marketing
United Parcel Service suffered staggering customer defection as a consequence of its 15-day Teamsters work stoppage in 1997. The result was that, even after their 80,000 drivers were back behind [...]
Nascar Goes All-In With Green Initiative
Brand Marketing
As part of an ongoing eco-friendly initiative, Nascar on Sunday will roll out a new spot designed to illustrate how its drivers and corporate partners are chipping in to help [...]