Alt Image Text

UPS Is About Way More Than Just Shipping Boxes in Its Heady New Global Push

Creativity

UPS knows you've got problems, and it wants to help. The shipping service is repositioning itself as a business-to-business solution for companies with logistical considerations trickier than just picking up [...]


Alt Image Text

New UPS Campaigns Deliver Without the Truck

Brand Marketing

Just in case you have ever wondered, United Parcel Service has 96,361 trucks. If you live in any of the 175 countries that UPS services, you’ve seen them: They’re big, [...]

Alt Image Text

Agency’s Ice-Cold Prank Turns DHL’s Rivals Into DHL Advertisers

Creativity

Some evil genius of an agency is getting global buzz for delivery service DHL with a endearingly cold prank on the brand's rivals. There's just one problem: DHL didn't have [...]

Alt Image Text

U.S. Post Office Ads Have Never Really Delivered the Goods

Brand Marketing

It’s easy to poke fun at the poor post office these days. The service started by Benjamin Franklin in 1775 lost $5 billion this year—the seventh year of red ink [...]

Alt Image Text

When Companies Lose Customers …

Performance Marketing

United Parcel Service suffered staggering customer defection as a consequence of its 15-day Teamsters work stoppage in 1997. The result was that, even after their 80,000 drivers were back behind [...]

Alt Image Text

Nascar Goes All-In With Green Initiative

Brand Marketing

As part of an ongoing eco-friendly initiative, Nascar on Sunday will roll out a new spot designed to illustrate how its drivers and corporate partners are chipping in to help [...]