The 5 Time Slot Showdowns Will Look Like This
Now that the Tetris tiles of the 2013–14 TV schedule have dropped into place, a number of intriguing programming showdowns await. With 51 new scripted series slated to premiere in [...]
CBS Wraps Final Upfront Deal
CBS has finalized its 2012-13 upfront deals, leading the marketplace with the highest pricing increases in the industry. According to industry sources, CBS sold its prime-time ad inventory at a [...]
The CW Wraps Upfront Deals; Turner Joins the Fray
The CW is the first network to finish writing its upfront business, taking in approximately $400 million to $410 million in advance commitments for the 2012-13 TV season. Volume was [...]
Idle Threat?
General Motors is driving a hard bargain, calling on broadcast networks to roll back pricing on their 2012-13 upfront inventory by as much as 20 percent—an opening gambit that has [...]
Upfront Begins to Heat Up as Fox, ABC Cut First Deals
The 2012-13 upfront marketplace sleepily shook itself to life today, as Fox began piecing together a wave of preliminary commitments.
CBS Halfway to a Super Bowl Sellout
General Motors may have motored away from its traditional Super Bowl advertising commitments, but the loss of the auto giant hasn’t had a material impact on CBS.