BET Announces 7 New Shows and Looks Beyond TV for Growth
Singer Tyrese was dubbed the "Mayor" of the BET upfront presentation Thursday night at New York's Jazz at Lincoln Center. His constituents included Ludacris, Brandy, Kelly Rowland, Mack Wilds, Whoopi [...]
The 2014 Upfront Preview
Analogies are often facile things, contrivances designed to hammer home a theme when a light tap of the mallet would suffice. But in light of the fact that it’s a) [...]
TiVo: Adherence to C3 Is Sucking Millions Out of TV Ad Market
In what may be the most cogent argument for the adoption of the C7 ratings currency, TiVo Research on Monday revealed that broadcasters beholden to the dated C3 metric are [...]
Fox Will Invest $150 Million in Broadcast Programming
The newly-created 21st Century Fox had its first earnings call on Tuesday afternoon, and, perhaps befitting its status as half of the old News Corp., took half as long as [...]
ABC Wraps Its Upfront Business, With Volume Down Slightly
ABC has closed out the last of its upfront negotiations, concluding an arduous process that began 10 weeks ago. The network stuck to its guns throughout the summer bazaar, securing [...]
What the Publicis-Omnicom Merger Means to Media Owners
Brand Marketing
It may be instructive to think of the Publicis-Omnicom merger as a fantastically complex Rube Goldberg device that was triggered by Sunday’s signing ceremony.