The past week has been fruitful when it comes to digital marketing stats being revealed. The following eight in particular caught our eye:
Given how strong the scatter market had been last season, and the network execs' brash predictions of a lucrative upfront after a couple of lean years, buyers had entered upfront negotiations prepared for the worst—or so they thought.
Viacom's board of directors is in disarray with founder Sumner Redstone moving to oust five of its members Thursday including Philippe Dauman in a move that points to his eventual dismissal as CEO.
This week, across New York City, tv networks presented the best of their talent, programming and execs to advertisers in a bid to the fall lineup. Samantha Bee got laughs […]
That's a wrap on upfronts week, where the networks were unusually cordial to one another—well, except for Jimmy Kimmel—as they banded together to attack a common foe: digital video companies.
Specs Who (L. to r.) CEO Greg March, COO Lindsay Lustberg and chief creative strategist Todd Alchin What Creative media agency Where New York and Los Angeles
This week marked the kick off of the Digital Content NewFronts. Hulu, Condé Nast Entertainment and Refinery29 were among the presentations that had journalists and advertisers informed and entertained for […]
Last year, Crackle made a bold move to distinguish itself from other streaming players when it took itself out of the NewFronts in an attempt to position itself as more of a new-age TV network.
This week, TV’s brightest stars and entertainment’s biggest execs took to auditoriums and concert halls across New York to show advertisers what they’ve got.