Why the Conversational Power of Podcasting Is the Future of Advertising
Brand Marketing
It's been fascinating for me to observe how marketers and content creators in the past few years have become obsessed with being a part of "conversations"—conversations between platforms and brands, [...]
ABC Finishes Its Upfront Sales Strong and Early Thanks to Slate of Freshman Programs
While ABC took its time during last year's upfront negotiations, which didn't officially wrap until August, the network worked with a bit more urgency this year. ABC has finished its [...]
Turner Is the Latest Media Company to Secure Double-Digit CPM Gains in Its Upfront
All those broadcast and cable networks that predicted a strong upfront season have been proven correct so far. As networks and buyers try to wrap up their upfront business in [...]
Disney Channel Sees Big CPM and Volume Gains as Toy Companies Expand Holiday Ad Buys
As more media companies pull within sight of the finish line, Disney Channel is the latest to conclude its upfront negotiations.
After Finishing Viacom’s Upfront, Jeff Lucas Moves to Snapchat as VP and Head of Global Sales
Less than two weeks after speedily wrapping up Viacom's upfront sales, Jeff Lucas is stepping down as the company's ad sales chief to become Snapchat's vice president and head of [...]
ABC Sets Fall Premiere Schedule, Including Its New Kiefer Sutherland Drama
A week after the other four broadcast networks locked in their fall premiere dates, ABC is finally ready to join the party.