In 2015, there was a marked increase in the popularity of brand videos on YouTube. In 2016, brands took social video storytelling to another level, not only on YouTube, but […]
Social media analytics company Unmetric has compiled a list called "Awesome Things Brands Did in 2015," which looks at social campaigns throughout the year that performed especially well in terms of […]
There's been a steady flow of mobile apps emerging for marketers, allowing them to monitor and tweak campaigns while they're running to an off-site meeting, doing the daily commute or "work-cationing" poolside with a cocktail or two. Twitter
How are Sterling Cooper & Partners' clients doing on Twitter these days? Unmetric staffers—big Mad Men fans, clearly—wanted to answer that oddly specific question, so the social media analytics company delved into the social network's data to find out.