Unmetric

The Most Engaging Brand Content of 2016, Month by Month

In 2015, there was a marked increase in the popularity of brand videos on YouTube. In 2016, brands took social video storytelling to another level, not only on YouTube, but […]

Here’s a Month-by-Month Look at the Most Engaging Brand Content of 2015

Social media analytics company Unmetric has compiled a list called "Awesome Things Brands Did in 2015," which looks at social campaigns throughout the year that performed especially well in terms of […]

Do Brand Marketers Really Use Those Mobile Apps for Real-Time Analytics?

There's been a steady flow of mobile apps emerging for marketers, allowing them to monitor and tweak campaigns while they're running to an off-site meeting, doing the daily commute or "work-cationing" poolside with a cocktail or two. Twitter 

Infographic: How the (Real) Clients From Mad Men Are Doing on Twitter Now

How are Sterling Cooper & Partners' clients doing on Twitter these days? Unmetric staffers—big Mad Men fans, clearly—wanted to answer that oddly specific question, so the social media analytics company delved into the social network's data to find out.

Here’s a Timeline of Brands Scoring Big in Social Media in 2014

It's been quite a year for brands in social media, highlighted by the World Cup instead of the Super Bowl for a change as Nike, Beats by Dre and McDonald's scored goals aplenty last summer.