ESPN, Univision Gear Up for World Cup Digital Play
Performance Marketing
The 2014 World Cup kickoff is mere hours away, and official U.S. networks ESPN and Univision are ready to welcome fans that will be following the games on digital platforms.
Univision CEO Says Comcast-Time Warner Cable Deal Is Bad for Hispanics
Put Univision in the "no" column on the Comcast-Time Warner Cable merger. During the Spanish-language media giant's first quarter earnings call, CEO Randy Falco told investors that the merger would [...]
Magna Global Eyes 6% Rise in U.S. Media Sales
Magna Global announced today that it revised its 2014 U.S. advertising forecast slightly upward, eyeing a 6 percent increase in overall media sales, for a total of $168 billion. The media [...]
Univision Debuts Its First English-Language Video Network for Millennials
Performance Marketing
Univision is launching an English-language video channel today called TheFlama.com with an eye on Hispanics between ages 15 and 30.
Univision Adds ‘La Fabrica’ Division to Its Video Portfolio
Brand Marketing
Univision is launching a digital arm called La Fabrica, a Spanish and English-language initiative that will produce original Web video series. While Boris Gartner, vp of La Fabrica, told Adweek [...]