Univision Now Has Its Own In-House Experiential Marketing Arm
Brand Marketing
Univision is getting into the experiential marketing business.
Future of Telenovelas Split at Telemundo and Univision as the Genre Evolves
Much like their American cousin the soap opera, telenovelas, which originated in Latin America, have the same sappy tone, breakneck production schedule and five-times-a-week run. But as U.S. Hispanic audiences [...]
How The Onion Is Helping Univision Grow Beyond the Spanish-Language Market
In a move many in the industry expected, Univision took sole ownership Thursday of Fusion, which launched in 2013 as a joint venture with ABC.
Why Univision Just Bought Fake News Website The Onion
In news that could have been straight out of The Onion itself, Univision has purchased a stake in the satirical news outlet. Terms of the deal were not disclosed.
Why This Broadcaster Is Going Beyond TV to Wearables and VR
When Telemundo celebrates the best in U.S. Latin pop culture with tonight's fourth-annual Premios Tu Mundo, live from Miami's American Airlines Arena at 8 p.m., the Hispanic broadcaster will have [...]
Telemundo Will Produce a TV Newscast Using Only Smartphones and Tablets
Telemundo will be the first network to produce a newscast entirely with mobile devices. Reporters and photojournalists will use smartphones and tablets to shoot all the video for the Monday, [...]