Jurassic World Eats Pokémon Go at Augmented Reality App Marketing
Performance Marketing
Two years ago, Pokémon Go made waves as the first really successful augmented reality app to gain a broad user base. This year, "Jurassic World: Fallen Kingdom" is the summer's [...]
How Vevo Found a Workaround to Make its ‘Fifty Shades’ Video Autoplay on Twitter
Performance Marketing
Vevo isn't waiting around for Twitter to release an autoplay feature. Instead, it's one of a few media companies already playing videos automatically in users' feeds by making use of [...]
Snapchat Is Asking Brands for $750,000 to Advertise and Won’t Budge
Performance Marketing
Snapchat is asking brands for $750,000 a day for its new ads, according to multiple industry sources who have heard the pitch, and some say that's too expensive for the [...]
Google’s Ad Dollars Keep Rising Thanks to Smart and Stealthy Moves
Performance Marketing
Advertiser spending was up about 20 percent at Google last quarter, and market experts said some of the company's strongest initiatives such as enhanced campaigns and shopping ads are helping—even [...]
