A week after NBCU and Vox Media announced a new advertising program called Concert, the cross-platform ad play is ready for its close-up.
For filmmaker Doug Ellin, who is as passionate about cars as he is movies, it was love at first sight.
The movie Ouija was a digital marketing phenomenon, with a campaign that took to almost every available channel and even blazed new ones.
Vevo isn't waiting around for Twitter to release an autoplay feature. Instead, it's one of a few media companies already playing videos automatically in users' feeds by making use of a little-known trick.
Snapchat is asking brands for $750,000 a day for its new ads, according to multiple industry sources who have heard the pitch, and some say that's too expensive for the young app.
Advertiser spending was up about 20 percent at Google last quarter, and market experts said some of the company's strongest initiatives such as enhanced campaigns and shopping ads are helping—even if they ma