Universal Studios

Why Snapchat’s Evan Spiegel Is Our Digital Executive of the Year

The early chapters of Snapchat CEO Evan Spiegel's public life have arguably made for a modern-day Silicon Valley soap opera.

This Bites! Sharknado 3 Is Basically Just 2 Hours of Comcast-Branded Content

There have only been a handful of TV moments that became true social media phenomena, but the original Sharknado certainly qualifies.

Pitch Perfect 2 Rocks a Strong Social Game, From Snapchat to Instagram

Pitch Perfect 2 is set to hit theaters tomorrow, but it's been playing on social media for months. The studio behind Pitch Perfect, Universal Pictures, even has a couple of social firsts from the marketing campaign, which extends from Snapchat to Facebook and is a testament to how fast the space is changing.

A By-the-Numbers Look at Hollywood’s Marketing Machine


First Mover: Ryan Seacrest

Specs Age 38

Ad of the Day: Universal Studios Hollywood

Amusement-park rides can be fun, and often scary, but it must be some kind of ride if it can turn a young, carefree boy into a screaming, decaying old man. That's what happens in this spot by David&Goliath (and Green Dot Films director Luc Schurgers) for Universal Studios Hollywood's King Kong 360 3-D ride.

You will know him by the trail of dead cars

This spot by David&Goliath is both intriguing and fairly restrained, especially considering its giant-gorilla-on-the-rampage theme. The client is Universal Studios Hollywood, where Peter Jackson's King Kong 360 3D attraction is […]

Universal roller-coaster ads are bumpy ride

There's a new roller coaster called Hollywood Rip Ride Rockit at the Universal Studios theme park. Perhaps the creative team at David&Goliath was woozy from trying it out when they […]