Pinterest Is Making a Play for Big-Brand Dollars With Its First Video Ads
Performance Marketing
Pinterest is ready to compete alongside Facebook, YouTube and others for video ad budgets, but it's going about it differently than its competitors.
Minions Inspire Love and Hatred With Their Marketing Run Amok
Performance Marketing
It was all bound to happen because that's how the Internet works: First we prop big sensations up, and then we revel in their downfall. And that's exactly what has [...]
As Others Pitch Their Original Content, YouTube Sells Its Massive Millennial Reach
Performance Marketing
As most of tech's top media companies pitch their big new content ideas this week, YouTube decided to go another route: selling advertisers on its young and passionate audience.
NBC Breaks the Record with a 49.7 Rating and 114.4 Million Viewers During the Super Bowl
If you ask a network exec who won the Super Bowl this morning, the correct answer is anybody who bought an ad in the fourth quarter. NBC bet big on [...]
Amazon Customers Could Store Movies in the Cloud if This Deal Goes Through
Performance Marketing
Amazon is talking with three major movie studios about digital rights in hopes of giving customers better access to the digital movies they buy on the site, according to The [...]
Mobile Branding Goes Dark
Performance Marketing
It seems counterintuitive that advertisers would be interested in anonymity-based platforms in an age of Facebook hypertargeting.