Pinterest is ready to compete alongside Facebook, YouTube and others for video ad budgets, but it's going about it differently than its competitors.
Considering how Snapchat now arguably holds the claim for digital marketing's hottest real estate, it's hard to believe that it was only 15 months ago that the platform's first paid ad ran for the Universal Pictures horror flick Ouija.
Specs Who Founder Ed Mitzen, strategists Michelle Olson and Andy Pyfer What Fingerpaint, a full-service creative agency
Doritos may have been the most dedicated marketer for Syfy's Sharknado 3 last night, pushing its brand via mobile-video ads before the telecast as well as with Twitter promos and TV spots during it. According to Amobee Brand Intelligence, the chip fared pretty well, finishing fifth among the show's top nine brands when it came to cross-Web consumption among digital viewers.
It was all bound to happen because that's how the Internet works: First we prop big sensations up, and then we revel in their downfall. And that's exactly what has gone down—already—with the Minions movie, even though it premieres in the United States today.
As most of tech's top media companies pitch their big new content ideas this week, YouTube decided to go another route: selling advertisers on its young and passionate audience.
If you ask a network exec who won the Super Bowl this morning, the correct answer is anybody who bought an ad in the fourth quarter. NBC bet big on its high asking price for a 30-second spot this year.
Amazon is talking with three major movie studios about digital rights in hopes of giving customers better access to the digital movies they buy on the site, according to The Wall Street Journal.
It seems counterintuitive that advertisers would be interested in anonymity-based platforms in an age of Facebook hypertargeting.