united talent agency Brand Marketing Edelman Is the Latest to Connect Brands With Hollywood Edelman has forged a joint venture with United Talent Agency and United Entertainment Group in the latest bid to combine advertising and Hollywood talent. Digital How Robert Kyncl and UTA Helped Introduce Awesomeness to DreamWorks Earlier this week, DreamWorks acquired the tween/teen-focused YouTube channel AwesomenessTV for $33 million. Digital BRB! I’m Watching Awesomeness Nickelodeon, Cartoon Network and Disney Channel: Watch your back. While it’s been challenging enough for the cable channels to get tweens to watch, now another player is going after them where they live—on YouTube.