United States Tennis Association

U.S. Open Goes High Tech for Social Shopping

Getting fans to stock up on merchandise while at games has long been a huge aim for marketers of short-lived sports tournaments. And this year, the United States Tennis Association is getting high tech in order to move merchandise and memorabilia for this year's U.S. Open, which began yesterday.

ESPN Re-ups With Twitter Amplify for College Football

Television networks and publishers are really getting on board with Twitter Amplify.

Twitter Powers Social Video for U.S. Open and Heineken

Twitter has struck a video-based deal with the United States Tennis Association and Heineken for the U.S. Open, which began today.

USTA Splits Business Between 2 Shops

The United States Tennis Association has decided that two agencies are better than one.After a review, the USTA has hired DDB, New York, to handle brand image advertising and mcgarrybowen, Chicago, to create ads around tournaments like the U.S. Open. DDB's first work is expected to break in the second quarter of 2013.