On a Friday night earlier this month in lower Manhattan, a man in his late twenties or early thirties was at a bar with some friends when he spotted a group across the room taking turns wearing a Samsung Gear VR headset.
During the United Nations' 70th General Assembly last week, the U.N. attempted to bridge the gap between world leaders and Syrian refugees with a mix of virtual reality, documentary-style videos and good, old-fashioned conversation.
A commercial being billed as the first global cinema ad will star animated animals as U.N. delegates and Liam Neeson as the voice of God. The minute-long spot, created to generate buzz for new goals the United Nations has devised to make the world more livable, premieres today in New York.
Outlining goals for the future isn't easy. Outlining goals for the entire world's future? Well, that seems impossible.
For World Humanitarian Day this past Tuesday, the United Nations decided to partner with a news organization to help get the message out about the need for humanitarian aid around the globe.
Late last week, a creative twist on print advertising became a global phenomenon, as the "Auto-Complete Truth" campaign for UN Women exploded across social media and generated worldwide discussion. AdFreak's writeup of the campaign by Memac Ogilvy & Mather Dubai has been shared more than 116,000 times on Facebook alone, making it the most-shared item of the year on Adweek.com. The campaign has since been featured by hundreds of blogs, news sites and social media feeds around the world. "We have been overwhelmed by the instant enthusiasm and support that our campaign has received," says Ronald Howes, managing director of Memac Ogilvy & Mather Dubai. "This has encouraged us to develop it even further, after the global acclaim that is has received.” The client, of course, was ecstatic to see a relatively modest ad campaign spark the exact kind of international debate it was intended for. "UN Women is very heartened by the discussion the campaign has sparked," says Nanette Braun, communications and advocacy chief for UN Women. "Very obviously there is a demand for a global conversation on women’s rights, empowerment and gender equality, which is exactly what the ads were intended to generate.” To learn more about the campaign and the vocal response it has received, check out our Q&A with the team that created the ads, after the jump:
Here's a simple and powerful campaign idea from UN Women using real suggested search terms from Google's autocomplete feature. Campaign creator Christopher Hunt, head of art for Ogilvy & Mather Dubai, offers this summary: “This campaign uses the world's most popular search engine (Google) to show how gender inequality is a worldwide problem. The adverts show the results of genuine searches, highlighting popular opinions across the world wide web.” Each ad's fine print says "actual Google search on 09/03/13." While Google users in different countries are likely to get different results, a quick test shows that several of these suggested terms definitely come up in U.S. searches. Since its creation, autocomplete has become a popular device for social debate and even inspired a recent epic visual from xkcd, but these ads do a stellar job driving home the daunting fact that enough people around the world share these vile opinions that Google has come to expect them. Check out all the design versions after the jump. Via Design Taxi. UPDATE: After the viral success of these ads since this posting, the creators tell AdFreak they plan to expand the campaign. Check out our follow-up Q&A with the team behind the ads.
There may be gridlock in Congress on most issues, but making sure that governments such as Russia, China, Iran and Saudi Arabia are blocked from balkanizing the Internet is not one of them. No fewer than three House subcommittees met jointly Tuesday to figure out how to preserve a global Internet free from government control.
A veritable who's who of Internet and tech companies including Google, Facebook, Microsoft, Amazon, Intel, Cisco, AT&T and Verizon are headed to Dubai next week in an effort to preserve a free and open Internet.