A Cereal Brand Took Real YouTube Fails and Made Ads Imagining What Led Up to Them
Creativity
British cereal brand Alpen sends up sunny start-your-day-right clichés in two fun 30-second ads by BBH London—because a good breakfast cereal can't guarantee you'll have a good day ... but [...]
Hotel Chain Makes Duvet Suits, So You Never Have to Leave That Comfy Bed Again
Creativity
The branded April Fools' pranks are coming later this week, but Jurys Inn Hotel Group swears this one isn't a joke—well, not an April Fools' joke, anyway. Hate getting out of [...]
Ad of the Day: Carlsberg Created a Chocolate Bar. It’s a Bar. Made Entirely of Chocolate
Brand Marketing
In a departure from its usual fermented fare, Carlsberg has offered a new experience: A chocolate bar—that is, a drinking establishment made entirely out of chocolate.
This Ad Campaign Is Targeting People Who Hate Themselves for Making Ad Campaigns
Creativity
This morning, on the way to work, the employees of a few major United Kingdom-based ad agencies came across a message meant just for them. Just in time for International [...]
Kids Spend Less Time Outdoors Than Maximum Security Prisoners, Says This Detergent Ad
Creativity
U.K.-based laundry detergent marketer Persil is lamenting the fact that kids spend less time outdoors than prison inmates do—because less dirt is bad for soap sales. The Unilever brand (sold [...]
Toy Blocks Suddenly Become Monstrous in This Incredible Childhood Cancer PSA
Creativity
There's something especially sinister about using a banal toy, like a wooden block, to illustrate cancer. But this is the approach World Child Cancer takes in "The Big C." Directed [...]