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Email and Avoiding Customer Service Nightmares

Performance Marketing

By Paul Bobnak

As soon as I saw “United Airlines” trending on Twitter, I thought of an email I wrote about last week.

Brand Marketing

Ad of the Day: United Turns Airport Security Into an Olympic-Level Obstacle Course

By Patrick Coffee

Brand Marketing

Here’s a Look at All the Parts of Levi’s Stadium That Are Sponsored by Brands

By Robert Klara

Brand Marketing

Infographic: How Key Lifestyle Brands Resonate With Millennials, Gen Xers and Boomers

By Carrie Cummings

Brand Marketing

To Attract Outsider Talent, One Agency Cooked Up a New Approach in New Orleans

By Gabriel Beltrone

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McDonald’s Launches Anti-Hunger Ad for the UN’s World Food Programme on Peace Day

Brand Marketing

By Kristina Monllos

McDonald's apparently had its own plans for Peace Day.

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Emirates Is the World’s Most Glamorous Airline

Brand Marketing

By Joan Voight

By now, we’ve all seen the ads and read the glowing magazine profiles about the world’s most luxurious airline, Dubai-based Emirates: the flat beds in private quarters, the lo

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Data Is Transforming This Experiential Marketing Agency

Brand Marketing

By Noreen O'Leary

Specs Who Co-founders Brook Jay (l.), CMO, and Sarah Eck-Thompson, COO What Experiential marketing agency Where Chicago

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P&G Ads Are Taking Olympic Gold and Facebook Users Love Skiing

Brand Marketing

By Christopher Heine

Here comes the Olympics data. AceMetrix today unveiled numbers that bode extremely well for Procter & Gamble, which takes the top three spots in its Top 10 rankings for Winter [...]

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Ad of the Day: United Airlines Shows Its Team USA Pride

Brand Marketing

By Emma Bazilian

Now that the Super Bowl ad bonanza is (finally) over, it’s time we all take a well-deserved break from obsessively tracking TV spots created for major sporting events. Just kidding!