Union Metrics

McDonald’s Brand Sentiment Drops With ‘Signs’ Campaign, but Not by Much

Brands were surprisingly quiet during last night's Golden Globes on social media, except for McDonald's with a new TV campaign dubbed "Signs."

Piqora Debuts Analytics for Instagram and Tumblr

Piqora, formerly known as Pinfluencer, is expanding its social media analytics service beyond Pinterest to include Instagram and Tumblr.