FiveThirtyEight, Degree Team Up for Native Ads About Stephen Curry’s Crazy Skills
Brand Marketing
The first native ad effort for FiveThirtyEight, ESPN's data-focused politics and sports site, fittingly showcases the science behind how athletes and fans move using research from Degree.
Global Marketers Say Their Mandate Is to Simplify, Evolve and ‘Cut Through the Bullshit’
Brand Marketing
When ad and marketing industry leaders get together at major conferences to talk about simplifying the business while also insisting everything needs to happen faster—including change—it's easy to point out [...]
A Breakfast Cereal Mascot in Drag Has Stolen the Heart of Newly Single Kermit the Frog
Creativity
In the Israeli ad below, created by BBR Saatchi & Saatchi, Kermit the Frog sings a swinging love missive to Denis(e), the mascot for Unilever's Branflakes cereal.
How Bloodvertising Became One of Today’s Most Visceral Trends
Brand Marketing
We live in an increasingly virtual world. But some recent campaigns are getting almost uncomfortably corporeal.
How the Ad Council and R/GA Created the Powerful ‘Love Has No Labels’ PSA
Brand Marketing
Chris Northam didn't know what to expect when he set up a giant, ersatz X-ray installation at the Third Street Promenade in Santa Monica, Calif., this past Valentine's Day.
Accounts in Review: Contenders Prepare for Final Pitches in Subway’s Contest
Brand Marketing
It turns out Subway has been quietly talking to agencies for a while now, and the chain already has four finalists for its creative account. Longtime incumbent MMB is defending [...]