Unicef

Ad of the Day: Unicef Follows Up With the Syrian Child Refugees From Its ‘Unfairy Tales’ Ads

The recent fall of Aleppo marked a turning point in Syria's long war, which began more than five years ago and reached its violent apex in 2016 as a numb and largely powerless world looked on. 

David Beckham’s Tattoos Come to Life in This Haunting Child Abuse PSA for Unicef

Many people around the world elect to get tattoos, some with sentimental value, others for marking happy memories, but a new PSA from Unicef U.K. aims to show that some children are marked throughout their lives with scars they don't ask for.

David Droga Tells Us His Top 10 Droga5 Campaigns to Celebrate a Decade in Business

 

Ad of the Day: A Syrian Child Refugee’s Real Ordeal Becomes a Storybook Nightmare

A heartbreaking new animation from Unicef calls attention to the plight of the millions of children suffering in the Syrian refugee crisis. "Malak and the Boat," a two-minute video, tells the story—in her own words—of a 7-year-old girl crossing the Mediterranean to escape civil war. Battered by cold water, she admits to being terrified she and her mother will drown. 

3 BBH Interns Created These Tiny Billboards Hoping to Make a Big Difference in the World

BBH New York's most recent crop of interns had a big task ahead of them this summer: create something famous. They also had a relatively miniscule $1,000 budget to bring the idea to life. 

Grim Reaper Sings About Kids Dying in Unicef’s Insane Sound of Music Parody

The hills are alive with the sound of Unicef Sweden singing about cholera.

The U.N. Is Becoming Quite the Social Media Butterfly

For World Humanitarian Day this past Tuesday, the United Nations decided to partner with a news organization to help get the message out about the need for humanitarian aid around the globe.

Pampers Plans to Ramp Up Global Unicef Campaign With ‘Always On’ Digital Approach

Pampers' partnership with Unicef to build awareness around maternal and newborn tetanus vaccines has grown significantly since its inception in 2006. Adweek chatted earlier this week with Procter & Gamble's Nada Dugas, communications director of baby care, about how the program has evolved with a heavier digital push that plays up video and social sharing to deliver 300 mill

Live Without Your Phone 10 Minutes and Help a Child Living Without Clean Water

To raise awareness of the millions of children going without clean water each day, Unicef is challenging you to see how long you could deny yourself something as simple as checking your phone.

Adweek’s Top 5 Commercials of the Week

In our last contest before Christmas, brands are appealing to the true spirit of the season. Whisky? No, a different kind of cocktail: a mix of love, charity and family. Our picks this week also include a non-holiday-themed touching tale of parental love and a spot that tries to spark some home-hopping wanderlust.