Ad of the Day: Unicef Follows Up With the Syrian Child Refugees From Its ‘Unfairy Tales’ Ads
Brand Marketing
The recent fall of Aleppo marked a turning point in Syria's long war, which began more than five years ago and reached its violent apex in 2016 as a numb [...]
Grim Reaper Sings About Kids Dying in Unicef’s Insane Sound of Music Parody
Creativity
The hills are alive with the sound of Unicef Sweden singing about cholera.
The U.N. Is Becoming Quite the Social Media Butterfly
Performance Marketing
For World Humanitarian Day this past Tuesday, the United Nations decided to partner with a news organization to help get the message out about the need for humanitarian aid around [...]
Pampers Plans to Ramp Up Global Unicef Campaign With ‘Always On’ Digital Approach
Performance Marketing
Pampers' partnership with Unicef to build awareness around maternal and newborn tetanus vaccines has grown significantly since its inception in 2006. Adweek chatted earlier this week with Procter & Gamble's Nada [...]
Live Without Your Phone 10 Minutes and Help a Child Living Without Clean Water
Creativity
To raise awareness of the millions of children going without clean water each day, Unicef is challenging you to see how long you could deny yourself something as simple as [...]
Adweek’s Top 5 Commercials of the Week
Brand Marketing
In our last contest before Christmas, brands are appealing to the true spirit of the season. Whisky? No, a different kind of cocktail: a mix of love, charity and family. [...]