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One-testicled man has a ball with fundraiser

Creativity

Slackers of the world have a new patron saint. Mark, the one-testicled Torontoan who spent 25 days at home on camera in his underwear, has raised $50,000 for the Canadian [...]


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Fruit of the Loom guys refine their fruit rock

Creativity

Fruit of the Loom's, uh, fruits have been central to the brand since the 1980s, and they're still going strong, treating us to their comedic talents and formidable wuss-rock stylings [...]

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Lingerie maker teaching Heimlich maneuver

Creativity

Fortnight Lingerie, a Canadian brand, continues its helpful series of first-aid lessons with the new video below, in which a guy demonstrates the Heimlich maneuver on a young damsel in [...]

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Victoria’s Secret a huge ‘Transformers 3’ fan

Creativity

Leave it to Michael Bay to pioneer the next evolution of movie marketing: the human product placement. Lingerie model Rosie Huntington-Whiteley's rumored casting in Transformers 3 is being viewed by [...]

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Jordan’s Hanes Hitler ‘stache raising a furor

Creativity

That new Michael Jordan campaign for Hanes, which we wrote about last week, really does have people buzzing, though it's not Jordan's "lie-flat collar" that they're fixated on. Viewers instead [...]

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College kids to strip and run for Axe charity

Creativity

Axe is involved in a brand-appropriate charity: getting people to donate clothes, which of course means taking them off first. Check out this trailer for the Axe Undie Run Challenge. [...]