Why Brands Can’t Let AI, VR Hype Blur the Importance of Mobile


BMW and Major League Soccer Are Testing ‘Expandable Teaser’ Ads

At a time when ad formats like banners and interstitials seem to be increasingly less effective, brands are trying to better balance user experience and marketing goals.

This Company Is Partnering With Facebook Canvas for Faster Mobile Ads and Better Targeting

Undertone is plugging into Facebook Canvas to let brands running campaigns with the New York digital ad company begin including faster mobile-first, cross-device retargeting.Through Undertone parent company Perion's MakeMeReach platform, advertisers will be able to use the Canvas ad format for cross-device campaigns across Facebook.

Study With Major Brands Compares Ad Recall for Mobile and Desktop Promos

If you want people to remember a mobile ad, you're going to have to pay for it, according to new research from digital ad firm Undertone.

Horizon Media Can Now Buy Programmatic Ads Based on Engagement

Horizon Media is working with True[X] to programmatically buy ads for its clients where engagement metrics—such as video views, social media lik

A Marketer’s Guide to SXSW

For 20 years, South by Southwest Interactive—which started, humbly enough, as SXSW Film & Multimedia—has evolved into a massive marketing extravaganza, last year playing host to 31,000 tech practitioners and enthusiasts, up from 11,000 in 2009. How can a brand hope to break through all that clutter?

Advertisers Seem to Care More Than Publishers About Seeing Ads

Advertisers have been pushing for the online ad industry to address ad viewability for the past several years. It's a reasonable goal, as brands would like to make sure people can actually see the ads they are paying for.

Responsive Websites Are Great for Users, but How Are the Ad Dollars Being Affected?

Since so many consumers hop from smartphone to desktop to tablet and back again multiple times a day, Web publishers have rushed to embrace responsive design: a technology that automatically resizes content to fit any screen.

Undertone Releases Responsive Design Cross Platform Ad Format

As users spend more time on multiple devices (jumping from desktop computers to tablets to smartphones), marketers are interested in targeting consumers wherever their eyeballs happen to land, preferably without too much pain.

Study: Only a Third of Marketers Aware of IAB’s Rising Stars Units

Last year the Interactive Advertising Bureau (IAB) expanded its standard ad portfolio with six interactive Rising Stars units in what the trade group’s head of brand initiatives Peter Minnium