A Marketer’s Guide to SXSW
Performance Marketing
For 20 years, South by Southwest Interactive—which started, humbly enough, as SXSW Film & Multimedia—has evolved into a massive marketing extravaganza, last year playing host to 31,000 tech practitioners and [...]
Advertisers Seem to Care More Than Publishers About Seeing Ads
Performance Marketing
Advertisers have been pushing for the online ad industry to address ad viewability for the past several years. It's a reasonable goal, as brands would like to make sure people [...]
Responsive Websites Are Great for Users, but How Are the Ad Dollars Being Affected?
Performance Marketing
Since so many consumers hop from smartphone to desktop to tablet and back again multiple times a day, Web publishers have rushed to embrace responsive design: a technology that automatically [...]
Undertone Releases Responsive Design Cross Platform Ad Format
Performance Marketing
As users spend more time on multiple devices (jumping from desktop computers to tablets to smartphones), marketers are interested in targeting consumers wherever their eyeballs happen to land, preferably without [...]
Study: Only a Third of Marketers Aware of IAB’s Rising Stars Units
Brand Marketing
Last year the Interactive Advertising Bureau (IAB) expanded its standard ad portfolio with six interactive Rising Stars units in what the trade group’s head of brand initiatives Peter Minnium