Oracle Buys Responsys for $1.5 Billion
Performance Marketing
Oracle is buying digital marketing software company Responsys for around $1.5 billion, or $27 a share in cash. The acquisition is expected to close in the first half of 2014.
Under Armour’s ‘Largest-Ever’ Push for Women
Brand Marketing
Under Armour, a sporting goods company that has traditionally been more successful selling to men, has launched a multifaceted fall campaign in what the brand is calling its biggest female-focused [...]
‘Esquire’ Goes to the Office With Spinoff
Performance Marketing
At first glance, there seems to be no lack of work-related publications for the modern man. But take away the lists of enormous companies (or their enormously wealthy CEOs) and entrepreneurial [...]
Under Armour Does Backward Somersaults in Dizzying New Spot
Creativity
Pretty nice camerawork on this new Crispin Porter + Bogusky spot for Under Armour's UA Spine running shoes—a commercial that's not recommended viewing for anyone susceptible to motion sickness. (The [...]