Meet the 30 Most Powerful Women in Sports
Brand Marketing
There was a time when sports was considered a man's world—but that's ancient history now. Whether it's breaking records, influencing thinking, making money or striving past what were once thought [...]
Under Armour Is Making a New 3-Second Ad for Every Stephen Curry 3-Pointer in the Playoffs
Creativity
NBA star Stephen Curry is famous for shooting three-pointers. So, for each one he sinks during this year's postseason, Under Armour will honor him with a new three-second ad.
High-End Hunting Apparel Is Killing It With Hipsters and Baby Boomers
Brand Marketing
Hunting: It's not just for the Duck Dynasty set anymore. The activity so often associated with rural America is increasingly being marketed as an adventure sport, with more consumers signing [...]
Under Armour’s CEO Just Hinted at How His Company Can Grow to $7 Billion by 2018
Performance Marketing
At South by Southwest Interactive on Monday, Under Armour CEO Kevin Plank recalled crying at a tollbooth about 10 years ago while trying to explain to the attendant that he [...]
What Michael Phelps Loves About His Under Armour Ad, and Why He’s Never Worn Nike
Brand Marketing
BALTIMORE, Md.—Michael Phelps and Under Armour were, in a sense, born at the same moment. The performance sports apparel brand was founded here in Baltimore in 1996 by Kevin Plank. That [...]
Heading to Austin? Here Are 10 Must-See Marketing and Media Sessions at SXSW
Performance Marketing
Below are 10 events from the SXSW Interactive agenda that caught our eye. The Austin, Texas, festival runs from March 11 to March 15, and all events are listed in [...]