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This Snapchat Game From Under Armour Turns You Into Cam Newton and Makes You Dodge Wolves

Brand Marketing

If you're on Snapchat today scrolling through the sports-centric channels on Discover you're likely to see an invitation from Under Armour to play a game. 


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Why Under Armour’s Michael Phelps Ad Is One of the Most Shared Olympics Spots Ever

Brand Marketing

This summer, Michael Phelps is swimming for his last time at the Olympics and collecting a few more gold medals along the way.

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In Big Retail Push, Under Armour Will Move Into NYC’s Iconic FAO Schwarz Location

Brand Marketing

After years of playing the activewear underdog, Under Armour is ready for a greater share of the spotlight. This morning, the brand—which has earned attention in recent years for visually [...]

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Bryce Harper Sweats the Numbers in His Snazzy New Under Armour Ad (and Shoes)

Creativity

Stats might be a big deal in baseball, but four-time all-star Bryce Harper wants young players to know there's something more important—their feet. Under Armour is out with a new [...]

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New York’s Droga5, Grey and McCann All Crushed Cannes With More Than 20 Lions Each

Brand Marketing

It was a good year to be a New York agency at the Cannes Lions International Festival of Creativity with McCann New York, Grey New York and Droga5 all scoring [...]