Nike, Where Are You Going With Your #JustDoIt Marketing Campaign?
Performance Marketing
With Colin Kaepernick being the face of #JustDoIt, Nike stock is at a record high. Unlike most corporations desperate to stay out of the highly partisan political environment, Nike went [...]
10 of the Best Ads That Highlighted Droga5’s Craftsmanship and Creativity in 2016
Creativity
Droga5, Adweek's U.S. Agency of the Year, produced a wide range of work in 2016 for clients ranging from Johnsonville to Hennessy. Some ads will likely make you laugh, while [...]
U.S. Agency of the Year: Droga5 Is Defined As Much by Its Soul as Its Soaring Success
Agencies
Using the fingers on just one hand, David Droga argues, you can count the number of agencies that possess a "strong soul." These are "the ones that are consistent, retain [...]
Ad of the Day: Stephen Curry Vows to Avenge NBA Finals Loss in Under Armour Spot
Brand Marketing
Under Armour doesn't seem to mind when its star athletes fall just short of a championship. It makes for a better story when the next chance comes around.
Why Brands Like Under Armour and Gatorade Are Making Immersive, Interactive Games
Brand Marketing
It's no secret that brands are having a difficult time getting consumers with ever-shrinking attention spans to focus on, never mind notice, traditional advertising.
Snapchat Users Are Spending 78 Seconds on Average Playing Under Armour’s Cam Newton Game
Performance Marketing
Snapchat users who've come across Under Armour's new interactive game are spending an average of 78 seconds playing, according to early data.