Things Are About to Get Even Worse for the NFL, When This Ad Runs on SI.com

Sports Illustrated has reversed its call and will run an NFL-themed domestic violence ad from advocacy group Ultraviolet on its website Thursday, three days before the Super Bowl.The 15-second video shows a football player in full gear brutally tackling a young woman wearing street clothes and a knitted cap. "Let's take domestic violence out of football," a voiceover says. On-screen text refers to "55 NFL abuse cases unanswered," and the ad closes with the hashtag, #GoodellMustGo, a swipe at league commissioner Roger Goodell.

Amazon Customers Could Store Movies in the Cloud if This Deal Goes Through

Amazon is talking with three major movie studios about digital rights in hopes of giving customers better access to the digital movies they buy on the site, according to The Wall Street Journal.

When Will Every Mobile Device Be Hi-Def?

Digital video technology has gotten user-friendlier by leaps and bounds in the recent past, with the exception of download-to-own stores plagued with spotty authentication, kludgy interfaces and frustrated consumers who couldn’t take their content from device to device. But it’s getting better.

Reebok Fires Rick Ross for Alleged Rape Lyrics

Reebok today told rapper Rick Ross to get lost because his new song "U.O.E.N.O." cheerfully describes what seems to be a date-rape scenario. A brand spokesperson revealed via email that the one-year partnership is over.

Walmart to Rip DVDs for Consumers With TV/Film Industry Partnership Ultraviolet

Walmart is launching a DVD-ripping service for its customers, uploading their movies to UltraViolet's cloud so that they're accessible via the big-box chain's Vudu service. The service represents a partnership between Walmart; UltraViolet, which has everyone from Sony to Warner Bros. on board; and technology entrepreneurs (Vudu was its own company before Walmart acquired it).

UltraViolet Adds Streaming Access to DVD and Blu-Ray

With consumers watching movies on everything from their smartphones to their iPads, buying a DVD version that can only be played on a TV set or computer seems pretty limiting these days.