Things Are About to Get Even Worse for the NFL, When This Ad Runs on SI.com
Creativity
Sports Illustrated has reversed its call and will run an NFL-themed domestic violence ad from advocacy group Ultraviolet on its website Thursday, three days before the Super Bowl. The 15-second [...]
UltraViolet Adds Streaming Access to DVD and Blu-Ray
Performance Marketing
With consumers watching movies on everything from their smartphones to their iPads, buying a DVD version that can only be played on a TV set or computer seems pretty limiting [...]