Asked what it’s like to run the Ultimate Fighting Championship, the ruling franchise of the mixed martial arts world, Dana White doesn’t mince words. “This job is insanity,” he says.
Ultimate Fighting Championship
While sports fans around the globe have been glued to their TV sets for the World Cup, social media marketers for FC Barcelona have made great use of the huge event to hone their Instagram video skills.
If your sports business friends don't know that the typical athletics-focused consumer seems to love Instagram video, do them a favor and tell them.
Earlier this month, fashion brands were dominating the weekly VideoWatch/Shareablee top 10 chart for Instagram videos.