Ultimate Fighting Championship

Dana White Has Built the UFC Into the Largest Pay-Per-View Event on the Planet

Asked what it’s like to run the Ultimate Fighting Championship, the ruling franchise of the mixed martial arts world, Dana White doesn’t mince words. “This job is insanity,” he says.

World Cup Helps FC Barcelona Win Big on Instagram

While sports fans around the globe have been glued to their TV sets for the World Cup, social media marketers for FC Barcelona have made great use of the huge event to hone their Instagram video skills.

U.S. Soccer Team Scores on Instagram

If your sports business friends don't know that the typical athletics-focused consumer seems to love Instagram video, do them a favor and tell them.

Sports Brands Are Winning Big With Instagram Videos

Earlier this month, fashion brands were dominating the weekly VideoWatch/Shareablee top 10 chart for Instagram videos.

Let It Bleed: UFC Is Big Business for Fox

The Ultimate Fighting Championship has gone mainstream, and the proof is in the ad inventory.

Fox Sports Lands UFC Rights

Fox Sports is stepping into the octagon with the Ultimate Fighting Championship, inking a seven-year rights deal with the mixed martial arts organization. Terms of the deal were not disclosed but sources said Fox Sports will pony up around $90 million per year for the package.