How the World’s Top Sports Marketers Learned to Love Mobile, Social and Female Fans
Brand Marketing
The business of professional sports has never been bigger or more complex. Games are seen via multiple media and screens, and are time-shifted. Social and mobile have become first-string players. [...]
Instagram Absolutely Loved This Young Woman’s Snowboarding Stunt
Performance Marketing
It's a great time of year for sports, with the NBA Finals, the French Open in its final stretch, the World Cup almost here and the MLB regular season in [...]
Sports Brands Are Winning Big With Instagram Videos
Performance Marketing
Earlier this month, fashion brands were dominating the weekly VideoWatch/Shareablee top 10 chart for Instagram videos.
Major League Baseball Is Trying Hard to Expand Its Fan Base With Social and Video Integrations
Brand Marketing
Major League Baseball and MTV are creating a glitzy field of dreams designed to lure the 12-34 demographic by fusing the game with popular culture in a highly immersive way.
Bruno Mars Isn’t a Superstar Like Other Super Bowl Alumni, and That’s Why He’s the Perfect Choice
Brand Marketing
The Super Bowl has long been America’s game and the leader in using spectacle to engage sports fans. As the event has grown in size and grandeur, it has thrilled [...]
Fox Sports 1 Powers Through Its First Month
A month after its much-ballyhooed launch, Fox Sports 1 is proving itself to be a much more attractive advertising environment than its predecessor.