Why UFC’s New York City Debut Is Such a Big Deal, and How Brands Are Cashing In
Brand Marketing
The mixed martial arts franchise Ultimate Fighting Championship has never been in such fighting form. Since it was founded in 1993, it has become an established part of the sports [...]
Ad of the Day: This Chills-Inducing Preview of Ronda Rousey’s Next Bout Is the Best Fight Promo Ever
Brand Marketing
It's hard not to root for UFC world champion Ronda Rousey, but a cinematic promo for her next bout might just leave you undecided.
Why Brands Are Finally Choosing More Female Athletes for Big Endorsement Deals
Brand Marketing
In the male-centric sports world, where the likes of LeBron James score $65 million in endorsement deals, female athletes have largely been an afterthought. But thanks to a constellation of [...]
This Top 10 List of Sports Content Creators Shows a Major Consumer Shift
Brand Marketing
Social media is rapidly transforming sports content, with fans increasingly devouring user-generated entertainment alongside media featuring the pros. Even powerhouse ESPN has gotten into the user-gen game, running a regular [...]
Dana White Has Built the UFC Into the Largest Pay-Per-View Event on the Planet
Brand Marketing
Asked what it’s like to run the Ultimate Fighting Championship, the ruling franchise of the mixed martial arts world, Dana White doesn’t mince words. “This job is insanity,” he says.
Will Ronda Rousey Be the Face of the UFC’s Next Major Sponsorship Deal?
Brand Marketing
The next big athletic endorser is not a jock. It’s “Rowdy” Ronda Rousey, the outspoken UFC’s women’s bantamweight champion, who’s the crossover sports celebrity of the moment.