People tend to think the world of data capture—as it pertains to their online activity—is limited to web clicks.
To launch the upcoming game Tom Clancy's Ghost Recon Wildlands, video game-maker Ubisoft is leaning heavily on Facebook to target ads at specific types of gamers. While that fact alone isn't very interesting, what is interesting is that the social network is affecting Ubisoft's entire marketing strategy, including its TV creative.
The inside of my nose smells like South Park, and I'm worried it will never go away. If you weren't following the Olympics—which saturated all media—too closely, by now you probably know about Nosulus Rift, a bizarre odor-VR product created for Ubisoft's latest South Park game by Paris agency Buzzman and its product arm, Productman, which launched in June. Some background: The game, South Park: The Fractured But Whole, will be released in December, so it's deep in promotions period. Demos are already circulating at conferences like Paris Games Week and Gamescom in Cologne, Germany. In the story, all your favorite South Park characters have formed a superhero squad, and you're the new kid, trying to fit in. You are also blessed with a unique superpower—magical farts, which enable you to fight enemies, piss off Cartman ... and also travel in time. Enter the Nosulus Rift, Productman's first-ever product.
In partnership with Ubisoft—and for the launch of role-playing game The Division, based on a Tom Clancy novel—Paris agency BETC created "Collapse." This choose-your-own-adventure style online experience, darkly dubbed an "end of society simulator," plays on our secret desire to learn the answer to the question, "Will I survive the crisis that extinguishes 99 percent of humanity?" Pop culture is filled with apocalyptic foreboding, from The Walking Dead to The Leftovers. (Building on the former, the CDC once released a zombie preparedness guide online. We have our evacuation plan locked and loaded. Do you?) But it isn't all dystopic imaginings. A survey of scientists from 2006, cited by science writer Sonia Shah, estimated that a global pandemic "that would sicken a billion people, kill 165 million people and cost the global economy about $3 trillion" will hit us in the next two generations. "Collapse" plunges you directly into the action. It kicks off with a creepy message: "You have been infected with an unknown breed of smallpox. You are patient zero. Because of you, a worldwide pandemic is about to start. Based on real data, discover how long it takes for our world to collapse." Yes—because of you, all those people are going to die. Your next series of choices determines how much time we have before the lights go out on humanity.
With his sandy blond hair, bright blue eyes and shredded physique, Logan Paul could have stepped from Greek lore. The 20-year-old social media megastar who's poised to become a millionaire off goofy videos and silly stunts is, as one might imagine, not short of confidence.
Amazon Prime is becoming an increasingly important platform for original TV programming. Can it be a strong player for branded campaigns, too?
The wand-waving and arm-flapping that defined a Wii-inspired generation of gamers are going out of vogue—and that's a problem for Just Dance. The video game built up a following of 54 million users who depended on motion-control technology—which game consoles from manufacturers like Sony PlaySta
Coca-Cola has a creative way to entice you to download its mobile app: Stage an outdoor event with some popular dancers and upload the footage to YouTube.
When 21-year-old Adam Dahlberg—best known as SkyDoesMinecraft—announced to his parents he was quitting his day job at Subway to pursue creating YouTube videos about the game Minecraft, they were a bit skeptical about his plans.
There are plenty of brand activations at Comic Con, but quite a few of them just seem desperate. "Who can we get to help pay for this?" many clearly ask […]