Hot List: The 24 Digital Brands, Startups and Games That Defined 2015
Performance Marketing
Technology historians will remember 2015 as the year when we first talked about robots and drones without a sense of irony. And they’ll note it was the year when the [...]
Cats, Cars, and Cuddles: How to Reduce Inventory and Raise Revenue
Performance Marketing
For this promotion, making a modest financial gift to the Humane Society while Uber delivers kitten’s right to my office seemed like a no-brainer.
Taco Bell Fires Marketing Manager Who Was Caught on Video Punching an Uber Driver
Performance Marketing
Taco Bell has fired Benjamin Golden, a senior marketing manager who was caught on video physically assaulting an Uber driver on Oct. 30 in Orange County, Calif.
How Trevor Noah Is Making The Daily Show His Own, Without Changing It Completely
On Sept. 28, the final piece of the recast late-night lineup clicked into place with the debut of The Daily Show With Trevor Noah.
Infographic: How Key Lifestyle Brands Resonate With Millennials, Gen Xers and Boomers
Brand Marketing
Y&R BAV Worldwide asked consumers to choose their favorite brands in specific categories. "Consumers of all ages want brands to feel personalized and meaningful to them," said Y&R BAV president [...]
Jay Leno’s Viral Marketing Stunt for New CNBC Show
Even though he stepped down as host of The Tonight Show more than a year ago, Jay Leno is not stepping away from television. A noted auto enthusiast, Leno has [...]