First Steps in the Revenue Marketing Journey
Performance Marketing
Revenue marketing is the combined set of strategies, processes, people, technologies, content and result measurements across marketing and sales. A well-maintained combination of these components accomplishes four things:
Why Brands From Barbie to Uber Are So Hot on Chatbots
Performance Marketing
Richard Smullen says a painfully long wait for a Delta Air Lines customer service rep inspired him to join the world of artificial intelligence.
Facebook’s Chat App Won’t Be an Overnight Sensation for E-commerce Players
Performance Marketing
Facebook and KLM revealed Wednesday that the airline's customers can get flight confirmation, access boarding passes, receive check-in reminders and view flight status updates via Facebook Messenger.
After Terrorist Attacks, Telecom Companies Are Waiving Fees to Call Belgium and Turkey
Performance Marketing
Following news of Tuesday's deadly terror attacks in Brussels, many of the world's largest telecommunications companies said they will waive fees for customers trying to reach people in Belgium and [...]
Uber and Dick’s Partner to Deliver Super Bowl Champion Shirts Before Your Party’s Even Over
Brand Marketing
It's one of those inevitable occurrences of big-city life: Within a day of some big event going down—the latest storm of the century, the candidacy of Donald Trump, etc.—someone's out [...]
Now You Can Hail an Uber Ride From Facebook Messenger
Performance Marketing
Facebook Messenger is getting into transportation services.