Uber

Why Seeking Untapped ‘White Space’ Is a Dangerous Trap for Marketers

Even if you've only been working in advertising for a week, you've probably heard, or maybe even said, "What we need to do is find the white space."

These Were the Hottest Apps, Games and Gadgets of 2016

History will remember 2016 as when digital became a constant overlay to real life, with presidential candidates trolling one another on social media before and after debates while mobile game […]

Jim Beam Is Giving Away 10,000 Uber Rides in Chicago Tonight for the World Series

If you happen to be a baseball fan in Chicago this weekend without a car, good news: Uber is paying for your ride.

Uber’s Self-Driving Truck Delivered a Semitrailer Full of Budweiser 120 Miles

Somewhere in a college freshman dormitory in Colorado, there's a young hacker thinking about the missed opportunity. Who needs a fake ID if you can intercept a whole truck of Budweiser?

Uber’s Ride Bookings Are Growing Insanely Fast, Approaching $6 Billion Per Quarter

SAN FRANCISCO—During the first day's closing session of Vanity Fair's New Establishment Summit, Uber CEO Travis Kalanick said that his app has 40 million monthly riders paying an average of $50 for the company's ride-sharing services.

Uber Is Putting Ads on Drones and Having Them Taunt Drivers Stuck in Traffic

Uber is doing huge business in Mexico City, to the point where they feel comfortable using drones to taunt people who aren't using their service yet. A recent ad stunt for UberPOOL saw the company fly drones over gridlocked traffic. The drones carried signs saying things like "Driving by yourself?" and "This is why you can never see the volcanoes." That last one only makes sense if you know how polluted Mexico City is. The point is to guilt the reader into carpooling with the UberPOOL. (That won't get you anywhere faster, of course. In fact, you might wait just a little longer for your ride.) 

Ken Bone Is Now an Uber Pitchman

That didn't take long. Just four days after becoming an instant folk hero after asking a question during Sunday's town-hall presidential debate, Ken Bone has appeared in his first ad. For Uber!

Q&A: Deutsch’s Kim Getty on Los Angeles’ Growth, Creative Community and Earthquakes

In recent years, a growing number of agencies have been establishing themselves in Los Angeles. But that's not the case for Deutsch, which planted the flag in 1995 and, as a result, has been benefiting from the wealth of talent that the city's entertainment industry offers.

Retailers Can Now Request That Uber Drop Off Customers Right in Front of Their Stores

Holiday shopping is just about to kick into gear, and brands now have one more app to consider for marketing this year—Uber. Today the ride-hailing app is partnering with location-data company Yext to let brands create in-app campaigns.

Uber Hands Out Breathalyzer Cards You Can Lick to See If You’re Too Drunk to Drive

A clever campaign from Russia adds new utility to the dead-tree branding tool of the business card, by turning it into a blood alcohol test that can let bar patrons know whether they're sober enough to drive safely—or should arrange for a ride to come pick them up.