Tyson

Mindshare Wins Media Agency of Record Duties for Tyson Foods’ Marquee Brands

Tyson Foods has awarded its U.S. media planning and buying business to Mindshare after a review that concerned marquee brands Jimmy Dean, Ball Park, Hillshire Farm and Tyson Brand. The move amounts to a consolidation for the food giant, which has existing relationships with other WPP agencies including Ogilvy and Y&R.

Plucky Jim Perdue Returns to TV, Crying Foul Over Competitors’ Claims About Antibiotics

Jim Perdue—son of Frank, the tough man who made tender chicken—is back pitching Perdue Farms poultry.

Kids can’t resist the fried blobs of chicken

Normally I don’t like cutesy kids in ads. Nor am I that fond of chicken (unless it’s Moby’s ’70s psycho-pimp chicken—that bird’s battered ‘n fried, dig?). All that said, Arnold’s […]