Demand Media's direct sales business has bought the farm.
Tyra Banks, self described "supermodel turned super mogul," heads up a Demand Media-backed "Tea with Tyra" roundtable event this afternoon before taking the stage at the Digitas NewFront conference. But first, she traded emails with Adweek about engaging with her "fams" on Twitter, writing fiction for the first time and, naturally, "smizing." Excerpts: How does your new site, typeF, fit into the Tyra empire? TypeF.com is a way for me to further my objective of expanding the definition of beauty in a way that was never possible before. I am now able to reach women across the world on a very personal level. TypeF provides women everywhere with personalized fashion and beauty tips, tricks and information that addresses their specific features and traits and ultimately celebrates their own unique style. Is there a “how to smize” article on typeF yet? There is not a specific "How to smize” article on typeF.com, however there are several articles that reference smizing (smiling with your eyes) but thanks for the suggestion, I am going to get right on that!