Alt Image Text

Halo 4 Trailer Produced by David Fincher Tells Master Chief’s Origin Story

Creativity

Live-action advertising has become as much a part of the Halo franchise as gun-wielding aliens and multiplayer maps. The new trailer for Halo 4, directed by Tim Miller of Scott [...]


Alt Image Text

Ad of the Day: Xbox

Brand Marketing

Attention, speed demons and road hogs. Don't let the environmentalists and pedestrians kill your high.

Alt Image Text

The Spot: War’s Endgame

Brand Marketing

GENESIS: The Xbox third-person shooter Gears of War, from Epic Games, reinvented video-game advertising. While most war-game ads put hard-driving music over cutscene montages, the trailers for the first two [...]