Twix

Are Your Eyes Playing Twix on You? Twins Freak People Out in Candy’s Fun New Ad

Playing on the double-sticked nature of the product, Twix in the Nordics pulled a modern—and more discomfiting—version of Doublemint's "Double Your Pleasure." Patchwork Group in Denmark helped prep the campaign, which will run in all Nordic nations. In the video, unsuspecting café patrons sit down at a table and immediately start to notice something slightly off.  They are surrounded by various sets of twins. 

Inside BBDO’s Rapid-Fire Quest to Find the Perfect Twix Spot

On a recent Monday morning, a handful of BBDO New York creatives huddled together at Google's YouTube Space in Chelsea to shoot a video for Twix's "Left Twix/Right Twix" rivalry campaign. As they chatted in the hall about how the spot would be filmed, two actors wearing Michael Bolton-style blonde wigs and button-down shirts walked by.

The Top 10 Halloween Candy Brands on Twitter

The time is upon us for trick-or-treating, as Halloween looms tomorrow. So Crimson Hexagon mined Twitter for all mentions of candies this month on the social platform.

Ad of the Day: How Bad Tech and Big Hair Delayed the Invention of Twix Bites for 30 Years

Add the mind-numbing slowness of '90s dial-up Internet, the panic surrounding the Y2K bug and the  hair styles of the '80s to the list of reasons why bite-size Twix candy bars weren't introduced years ago.

Why Are So Many People Attacking Vending Machines These Days?

Crime sprees of any kind can be hard to explain, but a recent cluster of attacks is bound to leave even the savviest criminologists puzzled: More Americans seem to be attacking vending machines—specifically, the ones that sell snack brands.

Ad of the Day: Mars Rolls Out Twix Bites, a Candy Three Decades in the Making

If you've been to the candy aisle of a grocery store at any point in the past couple of years, you're probably aware that pretty much every name-brand candy bar—Snickers, Milky Way, Kit-Kat—now comes in a little chocolate-dipped, bite-sized (not fun-sized, mind you) form of condensed candy bar goodness.

Twix Unveils Rivalry Campaign, Pitting Left Bar Against Right Bar

An election year would seem an auspicious time to launch an ad campaign pitting right against left in a petty war whose origins are obscure and whose resolution seems all but impossible. We're speaking, of course, of the new Twix campaign from BBDO. Introduced by agency and client Mars Inc.

Mars Previews New Rivalry-Themed Twix Campaign From BBDO

CANNES, France—The two bars inside Twix are about to have a falling out.

People with disfigured faces really like Twix

Nothing communicates the carefree joy of candy quite like a disfigured face. AlmapBBDO in Brazil created this odd spot for Twix (posted below), in which a guy takes his girl […]