Are Your Eyes Playing Twix on You? Twins Freak People Out in Candy’s Fun New Ad
Creativity
Playing on the double-sticked nature of the product, Twix in the Nordics pulled a modern—and more discomfiting—version of Doublemint's "Double Your Pleasure." Patchwork Group in Denmark helped prep the campaign, [...]
Ad of the Day: Mars Rolls Out Twix Bites, a Candy Three Decades in the Making
Brand Marketing
If you've been to the candy aisle of a grocery store at any point in the past couple of years, you're probably aware that pretty much every name-brand candy bar—Snickers, [...]
Twix Unveils Rivalry Campaign, Pitting Left Bar Against Right Bar
Creativity
An election year would seem an auspicious time to launch an ad campaign pitting right against left in a petty war whose origins are obscure and whose resolution seems all [...]
Mars Previews New Rivalry-Themed Twix Campaign From BBDO
CANNES, France—The two bars inside Twix are about to have a falling out.
People with disfigured faces really like Twix
Creativity
Nothing communicates the carefree joy of candy quite like a disfigured face. AlmapBBDO in Brazil created this odd spot for Twix (posted below), in which a guy takes his girl [...]