Playing on the double-sticked nature of the product, Twix in the Nordics pulled a modern—and more discomfiting—version of Doublemint's "Double Your Pleasure." Patchwork Group in Denmark helped prep the campaign, which will run in all Nordic nations. In the video, unsuspecting café patrons sit down at a table and immediately start to notice something slightly off. They are surrounded by various sets of twins.
On a recent Monday morning, a handful of BBDO New York creatives huddled together at Google's YouTube Space in Chelsea to shoot a video for Twix's "Left Twix/Right Twix" rivalry campaign. As they chatted in the hall about how the spot would be filmed, two actors wearing Michael Bolton-style blonde wigs and button-down shirts walked by.
The time is upon us for trick-or-treating, as Halloween looms tomorrow. So Crimson Hexagon mined Twitter for all mentions of candies this month on the social platform.
Add the mind-numbing slowness of '90s dial-up Internet, the panic surrounding the Y2K bug and the hair styles of the '80s to the list of reasons why bite-size Twix candy bars weren't introduced years ago.
Crime sprees of any kind can be hard to explain, but a recent cluster of attacks is bound to leave even the savviest criminologists puzzled: More Americans seem to be attacking vending machines—specifically, the ones that sell snack brands.
If you've been to the candy aisle of a grocery store at any point in the past couple of years, you're probably aware that pretty much every name-brand candy bar—Snickers, Milky Way, Kit-Kat—now comes in a little chocolate-dipped, bite-sized (not fun-sized, mind you) form of condensed candy bar goodness.
An election year would seem an auspicious time to launch an ad campaign pitting right against left in a petty war whose origins are obscure and whose resolution seems all but impossible. We're speaking, of course, of the new Twix campaign from BBDO. Introduced by agency and client Mars Inc.