Twitter CEO Jack Dorsey Asks Users How to Improve the Company in 2017
Performance Marketing
Jack Dorsey (aka @Jack) seems to have been inspired by how another major tech exec used his platform to solicit customer feedback.
With 140 Characters Comes Great Responsibility
Performance Marketing
With the introduction of social media came the birth of many new marketing channels, which businesses have fallen over each other trying to leverage and master. But, are they doing [...]
Keep Calm and Social On: When a Mistake Doesn’t Mean the End
Performance Marketing
No one wants to make a mistake, much less a highly visual mistake on social media. But it happens, and it happened to Ad Age last week. Guess what? No [...]
Check Out Twitter’s 10 Buzziest Global Topics of 2016
Performance Marketing
Twitter today is revealing its top 10 global trending topics of 2016.
Wendy’s Goes All-In on Sriracha With a Series of Kooky Videos to Promote the Sauce
Performance Marketing
Lexus made a sriracha-themed car last month. A couple of years ago, Pizza Hut tried baking the spicy sauce into pizza crust. Now Wendy's
As Social Platforms and Brands Turn to Live Video, Will Viewers Keep Tuning In?
Performance Marketing
A week before Thanksgiving, dozens of sharply dressed young men and women began arriving at Taco Bell's headquarters for the fourth annual Friendsgiving feast, which included rolled turkey tacos and [...]