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President Trump Now Has a Snapchat Account as Part of His Social Media Switch Up

Performance Marketing

After being sworn in as the 45th president of the United States today, Donald J. Trump's social team is already at work setting up his social profiles and accounts.


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Nearly 3 Million Users Tuned in to Twitter’s Golden Globes Red Carpet Livestream

Performance Marketing

Around 2.7 million Twitter users on Sunday evening viewed the digital platform's red carpet livestreaming collaboration with the Hollywood Foreign Press Association (HFPA) and Dick Clark Productions (DCP) for the [...]

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Airbnb Is Testing 360° Live Video on Twitter and Periscope to Inspire Vacation Planners

Performance Marketing

Livestreaming became fashionable among brands in 2016, with Lowe's, Taco Bell and other companies

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7 Ways the White House Is Preserving President Obama’s Social Accounts

Performance Marketing

Barack Obama has famously been the country's first social media president. Notably, his administration has used Twitter, Facebook, Instagram and Snapchat as communication platforms. Now, with only two weeks left [...]

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Why Marketers Like YouTube and E! Are Embracing Twitter Moments

Performance Marketing

Brands have been test driving a new tool to get their message to the masses in a scrapbook-like format from Twitter called Moments.

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Wendy’s Put a Troll on Ice With 2017’s Best Tweet So Far

Creativity

The year is young, but Wendy's is getting an early start on being one of 2017's hottest brands on Twitter. So hot, in fact, you might get a wicked burn. [...]