After being sworn in as the 45th president of the United States today, Donald J. Trump's social team is already at work setting up his social profiles and accounts.
With brands shelling out north of $5 million for 30-second spots during the Super Bowl, this must be the year that they invest their time and energy into social media videos.
It's early on Friday the 13th, but Flightradar24 has already set the bar high for Twitter marketing when it comes to having a laugh around this day of superstition.
While 64 percent of marketers have a Snapchat account, only 67 percent of those accounts are active, according to an extensive new report from research firm L2.
If the results of a new survey are any sign, Americans now think Donald Trump should focus on more pressing matters than his Twitter account.
Around 2.7 million Twitter users on Sunday evening viewed the digital platform's red carpet livestreaming collaboration with the Hollywood Foreign Press Association (HFPA) and Dick Clark Productions (DCP) for the Golden Globe Awards.
Barack Obama has famously been the country's first social media president. Notably, his administration has used Twitter, Facebook, Instagram and Snapchat as communication platforms. Now, with only two weeks left until President-elect Donald Trump's inauguration, the White House has revealed how it plans to archive Obama's social media legacy.
Brands have been test driving a new tool to get their message to the masses in a scrapbook-like format from Twitter called Moments.
The year is young, but Wendy's is getting an early start on being one of 2017's hottest brands on Twitter. So hot, in fact, you might get a wicked burn. When a Twitter user posted some (now-deleted) comments questioning the fast food chain's claim of never freezing its beef, the @Wendys feed politely corrected him. Then things escalated quickly. Here's how it went down, with copious thanks to Upworthy writer Parker Molloy for capturing it all before the critic deleted his posts (and, apparently, his entire account):