The Challenge of a (Really) Short-Form Direct Response Ad
Performance Marketing
It’s challenging for direct response marketers to fit all of the key elements of a good direct response ad into the space of a Facebook ad, Instagram ad, or Twitter [...]
Why Net Neutrality Is a Marketing Issue
Performance Marketing
The Net may soon have gate keepers, a price tag or a throttle — and that’s something we should all be concerned about. Marketers, in particular, should be paying attention [...]
The Great Twitter Roundup: All About Direct Marketing 2017
Performance Marketing
All About Direct Marketing Virtual Conference and Expo was last week — let's see what attendees had to say in the #AADM hashtag.
Cool Tech for Content Curation, Project Management
Performance Marketing
When assessing the best tools for content curation and project management, it’s important to identify what your needs are before diving into possible solutions.
Media Pitch: Presshub Wants to Unify Publishers’ Distributed Content With a Single API
Many publishers have invested a great deal of time and resources to distribute their content on social and mobile-optimized platforms like Google AMP, Apple News, and Facebook Instant Articles. The [...]
Omnichannel Integration at Sundance Falls Short
Performance Marketing
Being new to Park City, we had no idea how to get around, find the different theaters, get access to the freebies or rub elbows with the stars, but the [...]