Publishers have flooded Twitter with video clips this week as they cover police shootings of civilians in Louisiana and Minnesota, and a shooting in Dallas Thursday night that killed five police officers.
Starting today, Twitter advertisers will be privy to more data and have access to more tools to help gauge how their clips are performing on the microblogging site.
Facebook is testing a new way for advertisers to buy video promos that may help determine which ads people are actually watching.A Facebook rep confirmed to Adweek that it is running a global test for big-brand marketers who use the company's Power Editor and API tools to manage campaigns.
Summer just started, so Crocs, the maker of lightweight sandals and other beach-friendly footwear, is gearing up for its big sales season with an interesting Twitter push today.
If you see clips of buzzer-beaters from Turner Sports properties in your Twitter feed after the March Madness tips off tomorrow, you can thank SnappyTV for the excitement.
JCPenney says Twitter was behind its most successful social program—not Facebook or YouTube—and credited the platform's new video creation and viewing capabilities. The retailer only paid 4 cents for every view, an astoundingly low sum for digital video ads.Ad industry insiders familiar with social media rates said video ads elsewhere cost up to $1 a view.
Twitter will look different during this year's Super Bowl, with a new video design and in-game highlights posted live by the NFL. There's also more build-up from brands that now have better video options for teasing their commercials.
Twitter unveiled its native video product today in style, allowing Neil Patrick Harris to promote the upcoming Academy Awards, which he will host on ABC.
Big name marketers are testing just about any type of interaction on Twitter these days to stand out.
A new report from the Mobile Marketing Association, Millward Brown and Tremor Video today finds that mobile video ads get consumers talking about ads more than television spots, even if that means being associated with annoying clips.