Twitter’s New ‘Recommended Video’ Feature Gets First Big Test During National Shooting Coverage
Performance Marketing
Publishers have flooded Twitter with video clips this week as they cover police shootings of civilians in Louisiana and Minnesota, and a shooting in Dallas Thursday night that killed five [...]
JCPenney’s 4 Cent Video Ads on Twitter Could Threaten YouTube’s Longtime Dominance
Performance Marketing
JCPenney says Twitter was behind its most successful social program—not Facebook or YouTube—and credited the platform's new video creation and viewing capabilities. The retailer only paid 4 cents for every [...]
How 6 Advertisers Are Taking Twitter to the Next Level During the Super Bowl
Performance Marketing
Twitter will look different during this year's Super Bowl, with a new video design and in-game highlights posted live by the NFL. There's also more build-up from brands that now [...]
Twitter Debuts Native Video With Neil Patrick Harris
Performance Marketing
Twitter unveiled its native video product today in style, allowing Neil Patrick Harris to promote the upcoming Academy Awards, which he will host on ABC.
5 Hottest Twitter Innovations From Brands
Performance Marketing
Big name marketers are testing just about any type of interaction on Twitter these days to stand out.
Mobile Video Study Claims Better Performance Than TV
Performance Marketing
A new report from the Mobile Marketing Association, Millward Brown and Tremor Video today finds that mobile video ads get consumers talking about ads more than television spots, even if [...]