Maaco Calls Twitter Sales Program ‘Game-Changer’
Performance Marketing
Maaco, the collision repair and auto painting chain, offers some perspective to brands looking to monetize their Twitter presences. And it perhaps supplies traditional companies—that yet have taken social media [...]
5 Best Oscars Tweets That Kept Real-time Real
Performance Marketing
Oreo Tries Super Bowl Tweet Strategy at the Oscars
Performance Marketing
Hey, it worked during the Super Bowl, so Oreo did its best to make Sunday night's Oscars part of a real-time Twitter marketing hot streak.
Jessica Chastain’s Red Carpet Walk a Hit on Twitter, and Brands Pounce
Performance Marketing
Around 6:25 p.m. ET, #JessicaChastain was the No. 2 trending topic on Twitter (behind #Oscars2013) after the actress made her red-carpet appearance before the Academy Awards. And then by around [...]
Obama Gets Tweet Heat Before State of the Union
Performance Marketing
President Obama's State of the Union address has politically minded marketers trying their hand at real-time ad buying on Twitter today.