4 Reactions to Twitter’s Gnip Acquisition
Performance Marketing
Twitter's decision to purchase long-time data partner Gnip will have far-reaching implications for
5 Awesome Branded Twitter Plays of 2013
Performance Marketing
For the second year in a row, Twitter was the clear-cut conversation vehicle of the online world in 2013, and brands were constantly trying to raise the bar when it [...]
Twitter’s Datalogix Deal Mirrors Facebook’s Bid for More CPG Dollars
Performance Marketing
Even though Twitter reps claim that consumer-packaged goods firms like Kraft and Unilever are already plenty active on their ads platform, a new agreement with Datalogix holds the promise that [...]
Coke Zero Mother’s Day Twitter Stunt Lets Forgetful Sons Off the Hook
Performance Marketing
Attention, forgetful sons: If you wake up this Sunday and realize you didn't get your mom anything for Mother's Day, don't panic. Coke Zero will be there for you.
Mountain Dew Uses Twitter Ads to Promote Apology
Performance Marketing
Mountain Dew today purchased Promoted Tweets to push its apology for the highly controversial Tyler, The Creator video on Twitter.
Weather Channel Aims Strange Twitter Gimmick at Storm Chasers
Performance Marketing
The Weather Channel may be pushing the strangest Twitter marketing gimmick yet.