Twitter marketing

This Flight Tracker Site Is Dropping Some Funny Friday the 13th Tweets About Flight 666 Going to ‘HEL’

It's early on Friday the 13th, but Flightradar24 has already set the bar high for Twitter marketing when it comes to having a laugh around this day of superstition.

With a Social-First Mind-Set, Esurance Completely Dominated the Twitter Super Bowl

Esurance proved that a less expensive pregame Super Bowl ad can actually create more buzz than an in-game spot, which cost $5 million per 30 seconds.

Twitter Gives Promoted Tweets and Video Ads More Mobile Reach

In November 2014, then Twitter CEO Dick Costolo touted the idea that around 500 million people consume the microblogging platform's tweets even though they don't have an account on it.

How Twitter Autoplay Ads Are Giving Goosebumps a Big Lift in Online Buzz

Autoplay video advertising is becoming increasingly commonplace, though Twitter's offering to marketers is still only

Coke’s New Twitter Ads Call Out Viewers by Name

Fifteen or so years ago, email marketers started following in the footsteps of their direct mail predecessors by including the recipient's name at the top of the message—and often in the subject line, too. And now the practice is coming to Twitter ads.

As #Scotus Trends, LGBT Group Innovates on Twitter and Enlists Snapchat Stars

The Human Rights Campaign today became the first political brand to use Twitter's "Buy Now" button, which debuted in September.

Church of Scientology Buys Promoted Tweets to Battle HBO’s ‘Going Clear’

An HBO documentary that's critical of the Church of Scientology—Going Clear: Scientology and the Prison of Belief—had Twitter buzzing last night. The terms "Going Clear" and "Scientology" were both national trending topics during the two-hour program, which included interviews from former members who claimed the church was fraudulent and abusive.

#BreakTheInternet Day 2: More Brands Have Fun With an Even Nuder Kim Kardashian

It's Break the Internet Day Two, and brands and Twitter users are still having fun with Kim Kardashian's nude cover photo for Paper magazine.

NBA Stamps Its Twitter Handle on the League Ball

The National Basketball Association has 10.8 million Twitter followers, but it should have more by the end of next season: After all, it's putting its @NBA handle on the league ball.

Twitter Buys Tapcommerce to Build on Mobile Ads Momentum

Twitter revealed late Monday afternoon that it has purchased mobile ad retargeting company Tapcommerce. The San Francisco-based social media giant didn't disclose the price of the transaction, but Re/code reports the deal was worth roughly $100 million.