Twitter has 271 million users who are active and logged in, but then there are many more visitors who never announce themselves.
Twitter is telling brands, "Come to us if you want to reach fans freely." The company said today that marketers can hit an audience equal in size to 30 percent of their followers in a given week with a consistent and free tweeting strategy. That level of free exposure contrasts with Facebook, where brands have to pay to be seen by more than 5 percent of their fans.
Twitter is starting to sell app install ads to all, and the car service Lyft said that these campaigns cost 30 percent less to acquire a new customer than the company planned.
Omnicom Media Group will now get first dibs on some of Twitter’s evolving ad products, including new digital video formats, according to the people involved in a broad media deal announced Tuesday.
Twitter and Omnicom struck an ad deal today, sources confirmed for Adweek. Omnicom Medial Group is set to spend up to $230 million marketing on the messaging platform over the next two years, according to The Wall Street Journal.
Twitter is signing up 50 million new users a month, a rate at which would put the network at more than 1 billion users sometime next year, if not for the fact it loses or suspends more than half those accounts—30 million a month—for violating its policies, according to the latest data from Twopcharts.