Twitter Cards

Get Ready for Glenn Beck Rants and Hot Tracks in Your Twitter Feed

Twitter has sound. Now you’ll be hearing popular music DJ David Guetta tracks in your feed and Glenn Beck rants, because the messaging platform enabled audio clips.

Mountain Dew Gets 3,500 Phone Calls From Click-to-Call Tweet

Mountain Dew may not be one of the first names associated with direct response marketing, but that's not stopping the Pepsi-owned brand in testing a Twitter click-to-call feature that's akin to the tactics employed by practitioners attempting to reel in sales leads. 

Cost Per App Install Is 30 Percent Less Than Expected On Twitter, Lyft Says

Twitter is starting to sell app install ads to all, and the car service Lyft said that these campaigns cost 30 percent less to acquire a new customer than the company planned.

Budweiser Ramps Up Social, Digital Video to Win Over Soccer Fans

Anheuser-Busch’s Budweiser is giving digital a prime spot in its sponsorship as the official beer of the upcoming 2014 FIFA World Cup with a string of video and social efforts."On top of TV and the more traditional [parts], digital is the lead component of this campaign," Ricardo Marques, Budweiser’s global advertising director, told Adweek.

5 Questions With Twitter’s Global Online Sales Leader

Twitter’s Richard Alfonsi, head of global online sales, said that the next mobile ad products on the platform will be ones that drive consumers to act right within their tweets—email signups and app downloads.

Twitter Is Giving Brands and Publishers More Insights Into How Their Tweets Perform

Twitter is diving even deeper into data. The social media platform is now giving publishers and brands more insights into how their tweets perform.