twitter analytics

Twitter Tells Brands They Can Reach 30% of Their Followers for Free

Twitter is telling brands, "Come to us if you want to reach fans freely." The company said today that marketers can hit an audience equal in size to 30 percent of their followers in a given week with a consistent and free tweeting strategy. That level of free exposure contrasts with Facebook, where brands have to pay to be seen by more than 5 percent of their fans.

Omnicom Exec Says Twitter Deal Is About Mobile, Video, Programmatic

Omnicom Media Group will now get first dibs on some of Twitter’s evolving ad products, including new digital video formats, according to the people involved in a broad media deal announced Tuesday.

Twitter Is Giving Brands and Publishers More Insights Into How Their Tweets Perform

Twitter is diving even deeper into data. The social media platform is now giving publishers and brands more insights into how their tweets perform.