Twitter Is Helping Brands Drive Conversations With ‘Instant Unlock Cards’
Performance Marketing
Twitter is hoping the allure of exclusive content might help brands better engage with consumers and drive conversation. The company is unveiling an "Instant Unlock Card" that encourages people to [...]
Twitter’s Ad Sales Jump 63%, but the Platform Still Needs a Lot More Users
Performance Marketing
Twitter saw ad sales rise last quarter, leading to better-than-expected revenue, but the interim CEO Jack Dorsey, co-founder of the company, said user growth is still too slow. The San [...]
Twitter’s Top Tactician on How Brands Like Coca-Cola Can Win the Moment
Performance Marketing
CANNES, France—Brands know they want to be on Twitter, but they don't always know what to say. That's where Twitter's Ross Hoffman and his team come in.
Twitter Hires Ad Sales Vet Bill Masterson to Lead Financial Accounts
Performance Marketing
Twitter hired Bill Masterson to lead the social site's financial accounts for brands like Visa and MasterCard, the company said today. Masterson is coming over from SocialCode and was with [...]
Apple Buys Up Twitter’s Ad Space to Launch Its Watch and Fend Off Hijacking Rivals
Performance Marketing
Apple had Twitter blanketed today. There was basically no room for rivals to use the messaging service to hijack its big moment while unveiling the Apple Watch. The Twitter strategy [...]
Here’s Twitter’s Video Strategy to Hook Brands at SXSW
Performance Marketing
At the top of Twitter's agenda at SXSW Interactive this week: meetings with top ad executives to talk up the messaging service's video capabilities, which now allow for easier sharing, [...]