Twitter, Omnicom Deal Combines Mobile Ad Forces
Performance Marketing
Twitter and Omnicom struck an ad deal today, sources confirmed for Adweek. Omnicom Medial Group is set to spend up to $230 million marketing on the messaging platform over the [...]
5 Questions With Twitter’s Global Online Sales Leader
Performance Marketing
Twitter’s Richard Alfonsi, head of global online sales, said that the next mobile ad products on the platform will be ones that drive consumers to act right within their tweets—email [...]
Facebook Lends Trending Hand to Brands
Performance Marketing
Facebook to marketers: Brands are trends, too. That’s the message from Facebook as it promotes its new trending topics feature to Madison Avenue.
Facebook Video Ads Could Bite Into Twitter’s Social TV Dominance
Performance Marketing
Facebook’s auto-play video ads will certainly attract marketing niches that are already invested in online video—from entertainment (movies, particularly) to automotive to consumer-packaged goods to retail.
How Twitter Stepped Up Its Ad Game
Performance Marketing
With Tailored Audiences, Twitter has signaled to the rest of the ad world that it truly is open for business. The new ad offering enables brands to retarget users based [...]
Twitter Ad Retargeting Is Just in Time for Holiday Retail Pressure Cooker
Performance Marketing
Twitter entered the programmatic realm today with an ad retargeting feature called Tailored Audiences.